Sookh Butchery and Deli – Halaal

Written by on April 9, 2009 in u

Sookh Butchery and Deli

Unique Halaal butchery and deli  is now open for business in Melrose, Crossing,Illovo  in Johannesburg.

JOHANNESBURG – Sookh Butchery and Deli will open its doors on 24 April 2009 in Melrose Crossing, Illovo, offering a refreshingly styled Halaal butchery and deli. As the name suggests, this is an absolute emporium of meat, poultry and other pre-prepared foods. The exotic and exciting fare is complemented by a range of spices, breads and traditional Indian pre-prepared foods.

Long past are the days when a trip to the nearest butcher meant a traverse across town, as Sookh is conveniently located close to the freeway in the upmarket Northern Johannesburg suburb of Melrose near the Melrose Arch precinct. This unique butchery promises to entertain, educate and charm by delivering old style, personalised service and modern convenience, through products created from traditional recipes with an Indian and Eastern flair to make old traditions new. Thus, introducing the value proposition of old hands in a new world.

This Muslim owned specialist butchery is ideal for people such as working moms, professionals and generally anyone living a hectic lifestyle, but who needs healthy convenience and healthy traditional alternatives to fast food and long hours in the kitchen. Additionally, Sookh offers extended shopping hours and weekend shopping.

“Ease of access from the highway and convenience in a pleasant and well serviced setting is a major benefit for customers in the Northern suburbs. We are passionate about and encourage a return to the tradition of home cooked food, family recipes and the growing international trend to slow food as opposed to fast food,” said Rufaida Ismail, entrepreneur and business owner.

“We have invested a lot of time, passion and energy in bringing the concept to life and will be closely involved in managing the business. A very experienced and dynamic team of butchers, headed by a management team will run the business on a daily basis,” Ismail continued.

Instead of the conventional butchery look and feel, Sookh is designed to inspire the shopping and cooking experience, encouraging customers to be more creative in the kitchen. Set within a very fresh, light and contemporary setting with modern interior design your entire Sookh experience embodies the concept of tradition made new.

Sookh will offer Halaal meat and meat products including beef, lamb and chicken. All products are sourced from particular suppliers to ensure exceptional quality. Chicken is free range and grain fed, trimmed of all fat, cleaned and washed.

Fresh cuts as well as processed meats prepared with Sookh’s unique and exotic blends of spices and herbs will be available. Additionally, a range of convenience foods such as samoosas, pies and rotis – food that typically form part of a South African Indian fare that can be taken home and prepared very easily – will also be available.

Weekends will see the store stock a range of fresh breads and fresh organic herbs.

Sookh promises to become a desirable and upmarket emporium of flavours and products for all to discover. For more information call 082 759 8860.

Whatever happened to family meals around the dining room table and the ritual of cooking? At Sookh, we’re putting tradition back into the kitchen, with a twist. The 24 April 2009 sees the opening of our new-style specialist butchery and deli in Melrose Crossing, just off the M1 across from Melrose Arch. Fully halaal, it’s making tradition even more accessible than ever before. With the finest cuts of meat, family recipe sauces and marinades, our range of spices and the convenience of delicious pre-prepared meals, a visit here will be an essential ingredient to every meal.

CONTACT: 082 759 8860 SHOP G1, MELROSE CROSSING, CORNER CORLETT DR & CROSS STR, BIRNAM

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